2006-03-13T21:27:00.000-08:00

Sony Ericsson has largely concentrated on candy bar models, and the Sony Ericsson W800i Walkman phone is no exception. The rectangular form factor is simple yet attractive; we especially like the bright orange hue around each side of the phone, brilliantly offsetting the rest of the black and white case. The phone is also relatively compact at 3.9 by 1.8 by 0.8 inches and 3.5 ounces. The bright 1.75-inch-diagonal display supports a rich 262,000 colors and is much easier to see in direct light than most other cell phone screens. It's also great for viewing the user-friendly menus and photos, as well as playing games. You can change the brightness but not the font size.

The W800i has a minimalist design.

Below the display are the well-designed navigation controls. Two generously sized soft keys that double as the Talk and End buttons sit above the dedicated Back and Clear keys. The five-way joystick, which gives one-touch access to the menu and four user-defined functions, was smaller than we liked, but we encountered little problems using it. As with the Motorola Rokr E1, there's also a dedicated shortcut key for the music player. Press it, and the phone instantly brings up the last song played; press it again, and you can minimize the player interface while the song continues to play. While we like this shortcut key, we aren't fond of the small, slippery keypad buttons. They are raised barely above the surface of the phone, so dialing by feel was difficult; plus, the red backlighting was too dim.

On the upside, we appreciate the wealth of shortcut controls on the Sony Ericsson W800i's exterior. On the right spine are a volume rocker/camera-zoom rocker and a dedicated camera shutter key. Be advised, however, that the latter control doesn't activate the camera. Instead, you must slide open the lens cover on the rear face--a nice touch. Like the Sony Ericsson K750i, the W800i is designed to resemble a stand-alone camera from behind; when held horizontally, the phone's back puts the shutter and zoom controls on the top edge. Besides the camera lens, you get a square self-portrait mirror and a small but bright flash. On the left spine is the Memory Stick Duo slot (one 512MB is included) and a nifty play/pause key that automatically starts and stops the last-played song with the player interface minimized. Rounding out the exterior controls on the W800i are an infrared port and a large dedicated power button on the top; the charger/USB cable/earbud ports are on the bottom.

Sony Ericsson Cellphones

2005-12-26T09:41:00.000-08:00

I love Sony Ericsson Cellphone, the best mobile phones ever made

Designing the essential difference
At Sony Ericsson, design is about more than just a good looking product: it is integrated into every step of the process – intelligent features, user-friendly applications, innovative materials and, of course, attractive visual appearance. Design is the essential differentiator when comparing mobile communications products.

A Sony Ericsson design can be defined as one that triggers all your senses, communicating to both to rational intellect and the emotions. A focus on logical thinking ensures that usability is a key factor in design, while at the same time innovative, explorative aspects appeal to the emotions. We aim to be always a half-step ahead of the consumer, so that they can relate to our ideas and be inspired by them.

Our Creative Design Centre has studios in Lund (Sweden), London, the USA, Asia and Japan, where industrial designers work alongside human interface designers, color and material designers and graphic designers.
Industrial designers develop the underlying shape of the product, while human interface designers choose graphical themes, icons and wallpaper for the screens. Color and material designers work with the texture, materials and colors, and packaging and graphical material is created by graphic designers. The number of designers working on each project varies, but all of these people are part of a team that collaborates to break new ground in design.

Fashion, market and consumer trends are continuously monitored, along with product and technology trends, and they inspire, influence and are reflected in all elements of our design. From the birth of an idea until the launch of the product, designers participate all the way.